New business isn’t a formal department in a lot of small to mid-sized agencies. For most agencies, the best new business starts in finding opportunities with current clients. But pitching new business to current clients can be a bit awkward and is often overlooked because of more pressing projects.
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Agency copywriter burnout is a real thing. I’ve seen it. And it doesn’t just affect agency copywriters. It affects account managers, account coordinators, and anyone else who can write a past-due blog post for a client (and now the client is on hold, waiting for you to explain why their post isn’t live). Have I…
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Blue Monday this year is today, January 18th. It doesn’t get the hype of other colorful days. It doesn’t have the consumer appeal of Black Friday, the historic significance of Red Monday, or the punk sensibility of Green Day. But it’s a real thing. Well, mostly. It’s the day that “experts” tell us is most…
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Our Director of Marketing, Patrick Armitage, has worked for small and midsize marketing agencies in his career. He’s seen clients come and go for a variety of reasons. And from his experience, there’s one thing that stuck out as a key reason for why agencies lose clients (but you’ll have to read on to find…
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We’ve had some very public interactions with HubSpot, including writing a blog post in an hour, and a series of guest posts on HubSpot’s blog.
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