An Interview with HubSpot’s Angela DeFranco Pillar pages, topic clusters, subtopics: If you’re a HubSpot user or follower of inbound marketing trends, there’s a good chance that you’ve come across the Topic Cluster Methodology while you’ve read about content marketing online or explored the Strategy tool on HubSpot.com. If you’re a marketing agency that uses…
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Editor’s Note: Ben Waymire is an account director at Volume Nine, a leading digital marketing agency in Denver, Colorado. This post is adapted from a presentation Ben gave to a group of marketing agency executives on how to align sales, marketing, and client services. We worked together on this post. If you’d like to submit a…
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I’m Caroline, and I’m the newest member of Verblio’s (formerly BlogMutt) marketing and sales team. Whether you’re a current Verblio client or are considering signing up, I’m looking forward to working with you. For my part, I am privileged to work at Verblio where we pool our diverse skills to focus on innovative ways to…
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Editor’s note: This is a guest post from Andrew Gazdecki, founder and CEO of Bizness Apps. Bizness Apps creates mobile solutions suited for local businesses with small budgets and big ideas. Bizness Apps allows the ultimate customer connection through mobile apps that create a digital connection to your customer’s mobile phones for commerce, loyalty, reviews, referrals,…
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You know that any business with a website needs a steady supply of quality original content. However, it’s not necessarily as obvious to your client. While you’re familiar with many aspects of content marketing, your client may not be. For example, suppose your client sells sporting goods online. They already have leads coming to their product…
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It ain’t easy being an agency. Wrangling different vendors, keeping your clients happy, putting out fires, and leaning on your team to stay proactive and productive, while cranking out consistent, quality service are no small feat.
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