The holiday season is emotionally charged. More than any time of the year, high levels of stress and good spirit cause people to respond intensely. As a marketing agency, you can take advantage of those enhanced feelings to create relationship-building opportunities and experience a payout that will last for years to come. Find a way…
Read More
There’s no magic content wand to wave for growing your content offering. In fact, most agencies bake a little “content development” into every RFP without much of an idea about how best to execute. And for many agencies, the old way of soliciting content from clients worked. Put it in the RFP, client says, “Hmm!…
Read More
Hey there Mr. Marketer or Ms. Creative Director. If you are in the position, like me, of selling blogging services to small and medium businesses, then I hope you find the ideas in this post help you to sell blog content. I think about this stuff every day.
Read More
Everyone knows it’s important to blog in the same way that everyone knows it’s important to floss their teeth. While we embrace this accepted wisdom at a conceptual level, it’s easy to get into bad habits and slowly cause damage that’s difficult to monitor until a big problem rears its ugly head.
Read More
Fact: It takes a lot to make an agency blog not suck. And in the face of this suckitude, agencies encourage their clients to blog, create website content, get into content marketing, do social…And yet, so few agencies effectively practice what they preach. Why is that? We work with agencies all the time. Not only for…
Read More