Content creation is hard. According to Angela DeFranco of HubSpot: “Content creation is the hardest part of inbound marketing”. (Side note, we interviewed Angela, at the time a product manager at HubSpot working on content writing products, on topic cluster methodology. More on that here.) Because it’s hard, and because it doesn’t feel like the…
Read More
The Google-pocalypse is upon us! Don’t worry, the world is not ending. Google is just stealing more and more coveted clicks for themselves with ever-evolving SERP features. Read: “featured snippets.” These snippets prevent organic clicks because they don’t require a searcher to click on an article before getting the information they want. And if they…
Read More
Content optimization is the process of refining and tweaking your content to match a user’s search intent, rank in search engine results pages (SERP), and improve the quality and readability of your asset. Sounds tricky, right? As an agency, maybe you’re optimizing content in-house, or perhaps you’re outsourcing projects to an SEO professional. Either way,…
Read More
To pay or not to pay? It’s the question every startup asks when it’s time to market itself. Paid traffic is a solution many use to gain visibility and generate sales instantaneously. Sure, it can produce fast results. But it also burns through your money just as quickly. Not a good start to a (hopefully)…
Read MoreHere’s an all-too-familiar scene: You’re a marketer. Your CEO walks into your office. “Why don’t we have more reviews, dammit?” You try to tell them it isn’t that easy, that getting reviews is really hard and they should be grateful for the three you have, but they wave you aside. “Get more reviews.” They leave,…
Read More
In the summer of 2020, following the brutal murder of George Floyd at the hands of a white police officer, our country saw a surge of anti-racism education and social justice activism. While the system in place remains broken for Black and marginalized communities, the sheer display of heightened awareness about how many of us…
Read More