Saphia Lanier

Saphia is a writer who enjoys breaking down digital marketing strategies and B2B SaaS technologies. Then crafting her findings into in-depth posts for readers to digest (without the heartburn and headaches). Her goal: construct content that leaves readers inspired to take action.

How to Use Google Trends for Content Marketing in 2022

By Saphia Lanier / March 24, 2022

Finding new topics ideas. Writing captivating blog posts. Ranking content on page one. You know, the everyday issues of content strategists, writers, and SEO-heads. The same problems that make us spend…

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Does a Startup Need a Blog in 2022?

By Saphia Lanier / February 17, 2022

To pay or not to pay? It’s the question every startup asks when it’s time to market itself. Paid traffic is a solution many use to gain visibility and generate…

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