When it comes to building a brand, no one knows better than marketers. But what about personal brand? How you present yourself online is becoming increasingly important. Meet our panel of experts: Building your personal brand is quickly becoming a marketing prerequisite Your personal brand is a serious marketing tool—for you and your future company….
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ChatGPT just launched its API, and GPT-4 has entered the building, making it easier than ever to sync unlimited at-your-fingertips content creation with your workflow. Whether you work in-house creating landing pages or at an agency churning out massive amounts of content for your clients, you need fast, reliable content now more than ever. And…
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Spare me your philosophy-loving preamble and get to the AI detection tools → In 1950, the Turing Test was devised as a way of assessing whether a machine can “think.” In its original form, it described a situation in which an evaluator asks questions of two subjects, A and B. The evaluator knows one of…
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Before ChatGPT came along and turned everyone and their mother into AI armchair experts, Jasper was devouring the AI writing tool market. (It did just raise $125M in the fall of 2022, so it’s probably still doing okay—but then again, they are blowing insane amounts of money on their affiliate program by offering 30% LTV…
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AI content is on everyone’s minds. The rapid development of AI writing tools means that everything we know about AI is changing fast — and it doesn’t show signs of slowing down. But don’t get so wrapped up in the how of AI content that you forget about some of the potential consequences. Yes, AI…
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Marketers at agencies have their hands full. Between juggling deadlines, contractor communications, cross-team functionality, client expectations, and — somehow — still making time for every lunch-and-learn or mandatory midday stretch sesh, there isn’t always a lot of time left over for the nitty gritty. Having all hands on deck to line-edit, fact-check, and proofread every…
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