MANAGING PEOPLE IS ANNOYING
“I used to have a room in my office full of writers,” says Stuart Crawford, managing partner at Ulistic. “The challenge of course—and the reason why people outsource marketing to me, and why our clients are the outsourced IT company for their clients—is that you don't want the hassle of managing the W2 resources.”
Ulistic
Agency Case Study | Digital Marketing Agency
Ulistic is a digital marketing agency specializing in the outsourced IT industry. Their clients are IT consulting firms that specialize in small to midsize businesses. Ulistic handles all of their client’s digital marketing, SEO websites, ad-words, and content management.
THE
PROBLEM
“I may only need a legal technology writer twice a month.”
Stuart Crawford, Managing Partner, Ulistic
Stuart tried other content providers (Writer Access), but was dissatisfied: "They were always trying to sell me more services, but not good at fixing what they were doing.
We have such a wide, diverse range of content that we need to produce, I had a challenge finding quality content people with subject matter expertise in our industry."
Stuart and Ulistic had 3 more extremely relatable pain points around content creation:
Hiring an agency could
be very expensive
Turn around times and
deadlines were critical
Didn't want the overhead of 1099 or W2 employees
And a bonus number four: managing people is annoying. Stuart is self-aware enough to admit that, “I'm not the best people manager. The soft skills are not my forte."
Ulistic was actually founded to explicitly avoid such things:
“One of the reasons I sold my first company was I became an HR administrator more than a business owner. I promised myself at Ulistic, I would never do that again. I don't want to manage people. I just want to hire professionals that know what they're doing.”
Stuart Crawford, Managing Partner, Ulistic
Don’t we all.
THE
SOLUTION
Growing frustrated with Writer Access, Stuart decided to give Verblio a try. And now? “The quality is much better,” he says, “I find that Verblio gives me a wider pool of talent to choose from."
Funnily enough, for a guy who doesn’t “enjoy people management,” (his words), it’s the personal relationship with Verblio that is the most critical factor for Stuart.
“I really feel like I matter to you guys. That's what I like about you. That's important. I know that when I need something, you're going to get to it because we have that bond."
That’s what I like about Verblio, I feel like I'm part of the team.
what made verblio different?
The platform
The talent
The partnership
Time saved
Ability to scale
"The time saved on overhead, and just the management of people, it gives me back hours in my month to take care of doing SEO and websites for my clients.
"It was a very good decision to switch to Verblio," says Stuart, "and I'm happy."
THE
IMPACT
“You solve scalability. I would never be able to scale to this level without having Verblio with me.”
Stuart Crawford, Managing Partner, Ulistic
On a day to day basis, working with us allows Stuart to better serve Ulistic’s clients and better meet their expectations. He shared a story about a client who voiced some concerns, and Stuart said he’d get some content turned around for them. From there,
“I put a request in to Verblio yesterday afternoon, and this morning, it was already done. Even though I put a due date of a few days from now, it was already done. I know that if I need something urgently, there are writers who are going to get it done fast for me.”
Stuart Crawford, Managing Partner, Ulistic
To return to the relationship theme, Stuarts emphasized that, “Working with Verblio is like working with us, you can't expect to flip the switch and for it to be perfect from day one. There's going to be onboarding. I’ve come to the realization with any outsource organization, Verblio, or anybody - The more in depth I can be on my briefings, the better the quality of the product.”
And, it's worth the investment:
"Even if I was paying $20k in W2 employees salaries, I could never get the performance, and never get the timeliness, I would never get the same quality of work in the same standard, that I get with having a firm like yours."
The time saved on overhead, and just the management of people, it gives me back hours in my month to take care of doing SEO and websites for my clients.
Stuart Crawford Managing Partner, Ulistic
Ready to see what Verblio can do for your agency or business?
About Ulistic
AGENCY Case Study, Digital Marketing Agency
Ulistic is a digital marketing agency specializing in the outsourced IT industry. Their clients are IT consulting firms that specialize in small to midsize businesses. Ulistic handles all of their client’s digital marketing, SEO websites, ad-words, and content management.