Wondering whether a white label platform might be right for you? Wondering how Verblio’s white label feature works? Wondering what white label content even is?

We’ve got you covered. Read on to learn the nuts and bolts of white label content, how it works, and how Verblio makes content creation easier than ever for agencies with its white label feature.

White label content marketing FAQs

First, let’s address some common questions about white label content.

What is white label content?

Verblio’s white label content is written content (think blog posts, white papers, web content, thought leadership articles, product descriptions, etc.) that has nothing linking it to Verblio or its author in our platform.

When you purchase white label content from Verblio, you can publish it as your own or sell it to a client. Nobody will know you didn’t write every word of that Pulitzer-worthy blog post yourself.

What does white label mean in business?

White labeling refers to a company removing any branding, like its name or logo, from a product that it produces. Another company can then sell that product as its own.

In Verblio’s case, our product is high-quality content.

Is white labeling legal?

Nope. They call us the “Content Desperados,” and we’re wanted in 13 states. And Guam.

Just kidding. Yes, white labeling is legal, and it benefits everyone involved:

• Our white label content services allow you to serve more clients without having to create all that content yourselves. Instead, your team can focus on strategy, social media marketing, technical SEO, email—all those other marketing efforts your clients rely on you for.
• It allows us to sell more content without having to work directly with your end clients. (We’re shy by nature. We like staying behind-the-scenes.)
• It lets our writers spend more time writing and less time looking for clients. As a former freelance writer myself, this is huge.

Win-win-win.

How can we control quality if we use white label content?

There are two steps to making sure your outsourced white label content is up to par:

1. Choose the right outsourcing partner.
2. Have a process for editing and providing feedback to that partner, especially in the beginning as they learn your preferences.

When it comes to choosing a white label content service, you have options depending on your needs and budget. There are plenty of ways to begin working with reputable freelancers, or you can leave the quality control/vetting of writers to a content writing platform to further reduce your agency’s workload.

Wondering how to judge the quality of a content writing service? Pay attention to their process. Ask questions about what their freelancers need to get started and what tools you’ll have to provide feedback and edits. You can also steal some questions from your clients or prospects’ playbook. What are the toughest questions they asked when vetting your agency? What quality checks are important to them, and therefore to you?

What’s the financial impact of outsourcing white label content?

The cost of white label content will depend on the outsourcing partner you choose. In most cases, however, outsourcing is significantly more cost effective than having your in-house copywriters do all the writing.

Want a very personal relationship with a writer? Go the freelancer route, and expect to pay a premium for their time.

Want a streamlined content delivery process that harnesses the power of a crowd to deliver unique, high-quality content, every time? Consider a solution like Verblio, with our flexible subscription model.

Congrats, you now know the basics of white label content. Read on to learn about the white label options you have with Verblio and see exactly how our white label content feature works for both you and your clients.

Verblio’s white label content, explained

Verblio’s white label content is original content created by our network of 3,000+ freelancer writers for digital marketing agencies to resell to their clients. The “white label,” as you now know, means that your clients never have to know that you’ve hired Verblio. (Though some of our clients are willing to shout it from the rooftops, and we love them for it.)

As a veteran agency partner, we know every marketing agency handles its clients and content differently. Far from a “one-size-fits-all” approach, we’ve created a flexible white label platform that can fit seamlessly into (and expedite) your existing workflow. 

1. White label content creation for hands-off clients

Some agencies provide final content to their client or publish it on their behalf without going through rounds of feedback first. If that’s you, you can simply source your content from Verblio and your client never has to interact with our platform. 

The content we provide is original and written for your specific request. You’ll be able to ask for any edits you need from the writer before you purchase a piece. After you purchase it, you can send it to your client, publish it for them, tell them you wrote it, tell them your dog wrote it, use it in your novel, wallpaper your house with it…anything you want. It’s 100 percent yours, and nobody has to know it came from Verblio.

2. Our white label content platform, for clients who like to be involved

If your client is typically the subject matter expert, or if they simply like to be more involved with edits and feedback during the content creation process, you can use our white label platform to get edits and feedback from your client before the content is purchased. 

You’ll always own the content 100% after purchase, regardless of whether you set up the white label feature or not.

How our white label platform works

Here’s the TL;DR:

1. You request content for your client.

When you request content on the Verblio platform, you can provide a brief, a style guide, SEO requirements, internal links to include—anything a writer needs to create great content. You can also set up different subscriptions for different clients to keep things organized for your team.

2. A Verblio writer drafts the content according to your request.

Our marketplace of freelance writers will review your request. Whoever thinks they can knock it out of the park will take it on and submit a draft to you, typically within 4 to 6 business days.

2. Content is posted to your agency’s white label site for review.

You’ll be able to see your drafted content directly in the Verblio platform. If you want your clients to review the content, too, we’ll mirror that content on the white label site (with your agency’s own custom domain in the URL) for them to see as well.

3. Client reviews, sends feedback and edits, or provides thumbs up/thumbs down

If you’ve set up the white label feature, your clients will be able to access their content queue and provide feedback or request edits, if necessary, prior to approving their content. Your internal team can also request edits from the writer.

4. You decide when to purchase or reject a piece of content.

Just because we’re making it easier to collaborate with your clients doesn’t mean your agency loses any of its control over your content. Regardless of your clients’ feedback, you can always choose to request edits, purchase, or reject a piece from our writers.

Step-by-step instructions for setting up your agency’s white label platform

We’ve done our best to make our white label feature as easy and intuitive as possible. Once you have it set up, expect smooth sailing for you and your clients with seamless collaboration and an efficient, optimized workflow.

After you’ve set up your Verblio account, here’s what to do to take advantage of our white label services:

1. Navigate to your White Label page in the drop-down menu under your email address.

You’ll see three tabs there: Clients, Users, and Settings.

2. Set up your white label account under the “Settings” tab.

Your clients will access their content at a custom domain at [yourbrandname].editspace.com. You can change the URL here, as well as upload a logo.

You can also decide whether new submissions will be automatically visible to your clients as soon as writers submit them, or if you want to review submissions first before allowing clients to see them.

(What’s that about? If you have a pool of Verblio writers that you trust, you can speed up the process by having their submissions go directly to your clients. Checking this box keeps you from having to review every piece yourself before getting your clients’ feedback.

If, however, you want to make sure your clients aren’t seeing any content that you haven’t personally reviewed for quality first, leave that box unchecked and each submission will appear in your client’s queue only after you choose to make it visible there.)

3. Add your clients on the “Users” tab.

You can choose which subscriptions each user has access to, so they’re only seeing the content for their business. Once a user has been added, they will receive an email with instructions to create a password and log in to view their submissions at your chosen URL.

Pro tip: Add yourself as a user so you can see exactly what your clients are seeing.

4. Manage your accounts on the “Clients” tab.

Here you can see a list of all your clients and view the users that you’ve invited to each account, in addition to editing the display name that they’ll see when they view submissions in Edit Space.

You can also quickly change whether clients can view the white label platform at all. If you’re still getting your logo set up or want to work more with our writers before showing any submissions to your client, you can toggle their visibility off. 

5. Make submissions visible in Edit Space

In your list of submissions, you will now see a White Label toggle for each submission. Once you toggle a submission to ‘visible,’ your end client (that you’ve added as an Edit Space user) will receive an email notification, alerting them that there is a piece ready for them to review.

Pro tip: Have clients bookmark your Edit Space URL for easy access to their visible submissions.

Curious to see what your client will see? Check out this video for a look inside the end user experience.

6. Review your client’s edits

When your client has completed their edits, you’ll be able to see their feedback in your submissions.

The great news is that your client’s notes are just suggestions. You can add to their feedback by including your own edit requests before sending it to the writer. You can also delete their edit requests and comments if you don’t think they’re necessary.

7. Rinse and repeat as needed

Our white label feature allows you to go back and forth with your client until you feel that the piece is ready to go back to the writer for edits.

Once the writer has edited the piece based on your feedback, you and your client will both be able to review their submission again and follow the same process for edits and feedback if the piece isn’t yet exactly what you’re looking for.

Ultimately, your client can decide to approve or reject the final piece, and you can purchase or decline based on their feedback.

You’re still in the driver’s seat

As an agency, you were hired by your clients because you are the marketing expert. While our new white label feature was created with agency/client collaboration in mind, the ultimate decision to request edits from a writer, purchase, or decline a post will always belong to the agency.

If your client approves a post but you don’t think it meets their needs, you still have the ability to decline it or request more edits. Similarly, you can purchase a piece that has been rejected by your client.

And, if you’re used to calling all the content shots yourself, you can still choose to use Verblio without setting up the white label platform. Simply submit your content requests, review and edit our writers’ submissions as needed, and provide the final purchased content to your client yourself.

Have additional questions or need support?

As a white label content writing platform, we’re always here to help make content marketing easier for you. If you have any feedback or suggestions, please let us know.

Want to see it in action and talk through your specific use-case with a Verblio specialist? Get a peek under the hood with a 30-min demo.

The post White Label Content Writing for Agencies appeared first on Verblio.

If you fundamentally understand that every single time you press publish on a piece of content, that you’re influencing culture, then you have a better understanding of the power that you have.

Ross Simmonds, Episode 29 of The Verblio Show

As a content creation company, we take our role in the world very seriously. We know that every piece our customers publish will become part of the fabric of our society, with the potential to influence our actions and attitudes both for better and for worse.

Over the last year, our nation has learned just how far we have to go with regard to diversity, equity, and inclusion. In the midst of our outrage, however, opportunities have arisen that not only welcome our better efforts but demand them.

Here at Verblio (virtual) HQ, we are encouraged by the progress we and others have made towards a more inclusive society, and we are excited to take things even further as we continue growing. We highlight these actions now not because they are themselves enough to redress the problems in our country, or to pat ourselves on the back for our efforts. We highlight them in order to remain accountable moving forward, and to reiterate to our team, our customers, and our writers that Verblio will always stand on the side of justice and equity.

The Birth of the Justice League

While Verblio has always worked to promote diversity and inclusion in our team and in our services, we put real muscle behind these efforts with the formation of our own internal Justice League in June of 2020.

We’re working to define the action items Verblio can, and should, take to be actively anti-racist, amplify Black voices, reconstruct industry framework(s) and systems to be equitable and inclusive, and model for others how to effect positive change.

Verblio’s Justice League mission statement

With a group of members from across our various departments—including our CEO Steve Pockross—the Justice League meets bi-weekly to determine how Verblio can advance its commitment to equity both internally and externally.

The League’s first action? Establishing Juneteenth as a company-wide holiday. 

In light of recent events and the commitment we have made to our community and allies, I want to let you all know that Verblio will be closing our offices this Friday, June 19th in observance of Juneteenth, in solidarity with our Black community. Juneteenth (also known as Freedom Day) is a very important day in American history, dating back to 1865, when slaves were finally freed by federal decree in the last American slave state.

Today, Juneteenth is a remembrance and celebration of hard-fought Black freedom, culture, and community, and we feel that now, more than ever, it is important that we observe this day together. We know there is so much more work to do to support, appreciate, and fight for our Black communities and this is just the first step of many that we will be taking as a company.

Verblio’s announcement regarding Juneteenth

In the months since, the Justice League has spearheaded several other important changes in the way Verblio does business and engages with the world. From our writers and customers to our internal teams to the wider community, here are the steps we’ve already taken and the ones we’re excited about advancing further. 

Serving Our Writers and Customers

At Verblio, we are in the unique position of serving both our customers and our writer community. We have found ways to promote diversity and inclusion on both fronts:

• Establishing a unique pool of writers for our customers that appeal specifically to Black audiences. In addition to providing more work for these writers, we are providing better content for our customers, thus proving our ability to reach those audiences and raising the likelihood of attracting more such customers in the future. 
• Intentionally recruiting more writers of color, in particular by reaching out to a popular Facebook group of Black authors, writers, and poets
• Offering Black-owned businesses 10 percent off six months of our service as new customers
• Replacing the “gray man” default writer avatar with a visual that is more inclusive and on-brand

Initiatives within the Verblio Team

While we are proud of the efforts the Justice League has made with our writer community and business partners, we recognize that our commitment to equity and inclusion demands us to look inward, too. To that end, the Justice League has implemented a number of internal changes addressing our own team and work environment:

• Created an internal WikiPage and #SocialJustice Slack channel as places for the entire company to provide valuable anti-racist resources and continue the hard conversations around diversity and inclusion
• Incorporated a tool to ensure our platform code itself is anti-racist, including renaming our ‘master’ code branch to ‘main’
• Codified our commitment to diversity in Verblio’s Core Values, where we are “loud, proud, and welcoming” with an emphasis on all voices being heard
• Working with our HR team and executive coach Jodi Grossman to ensure all Verblions have a safe space to raise concerns when we as a company or individuals are missing the mark with regard to inclusion
• Encouraging time off throughout the year to support the causes our team is passionate about, including Election Day

Moving forward, the Justice League is providing accountability for our entire corporate team as we work to ensure our actions are aligned with our intentions. We’re constantly on the lookout for ways to improve as we navigate our way to a better world, together. 

Verblio in the World

We haven’t limited our efforts to our customers, our writers, and our internal team. The Justice League has been instrumental in taking our commitment to diversity beyond our business:

• Taking advantage of the platform we have through our podcast and blog to contribute to the national conversation:
  • DEI expert Dr. Tolonda Tolbert shared her expertise around how we can build more inclusive practices into our company culture
  • Inclusive marketing strategist Lola Bakare taught us what inclusive marketing really looks like and how it benefits the bottom line
  • We published our own guide to deconstructing racist language, with the help of one of our talented Verblio writers
• Created an easy-to-reference knowledge guide on inclusive writing for writers to encourage writers everywhere to be more thoughtful and conscientious about their language.
• Multiplying our employees’ efforts by matching donations to social justice programs
• Partnering with a Denver-based charitable organization that provides resources to single mothers of color. By offering our content creation services for free, we are helping to further their mission and expand their reach.

Justice League, Advance!

The road to a truly equitable society is long, and we have more steps we’re excited about taking in the coming months and years.

• Producing an inclusivity style guide, which will be part of educating our writers and internal team on reducing bias in their writing
• Adding race as an optional question for new writers to allow us to better match clients with writers who have the necessary background for the content they need
• Helping other social justice organizations further their mission by offering our content creation services. (Know of any? Have them reach out to us at charlene+JL@verblio.com)
• Building partnerships with HBCUs that will allow us to find new writers
• Being intentional about our hiring practices and looking beyond our own networks to create a more diverse candidate pool

Finally, we will continue to focus on providing quality content and meeting our customers’ needs in the ever-changing world of marketing. We’re doing the right thing for you in addition to us, and together we can make real progress towards better opportunities for everyone.

The post Introducing the Justice League: Verblio’s Efforts toward a More Inclusive World appeared first on Verblio.

And in my nine years of experience in digital marketing, one of the most common obstacles I hear is the lack of traffic generation. In fact, HubSpot reports that traffic generation is a top challenge many small businesses and marketers confront in their marketing. So when working with my customers, my goal is to help them overcome this challenge and take their content strategy from struggle to success…from bland to BAM!

By honing a consistent blogging cadence and creating spot-on content that resonates with our customers’ target audiences, customers working with me and other Verblio Complete account managers have witnessed better website traffic, engagement, online visibility, and sales as a result to the smart, better aligned new strategy.

And we have the stats and testimonies to prove it. In fact, one of our customers reports that about 80% of his sales are coming from his increase in traffic generation.

Meet Jim at Owner Built Design.

As a result of leveraging Verblio’s content writing services and then fueling his efforts through Verblio Complete (which includes working with an account manager like me), Jim has skyrocketed his website traffic from zero to yielding over 15,000 unique monthly visitors in less than 9 months. From bland to BAM!

The impact this level of traffic is producing for his business monthly is extraordinary. More customers, revenue, and profits. Further, as many business owners believe, Jim knew he had a unique, competitive service that would be a game-changer for his industry. He just had to get it in front of the right audience using the right content his readers would love.

So, just imagine what those numbers could do for your business. I’m here tell you how to do it! Read on to discover how Owner Built Design used smart, targeted content to power their brand and find new customers.

But First, Who is Owner Built Design?

Jim Kane is the man behind the brand. Owner Built Design provides residential design and drafting services mainly to homeowners who reside on the beautiful island of Oahu, Hawaii.

The company takes on small projects such as home additions, remodels, and accessory dwelling units (ADU), occasionally designing homes a few times a year.

As a small business-owner operating part-time for 30 years, Jim recently took the leap and transitioned into a full-time venture. Based on his success so far, one could easily say that the decision is paying off. His customer base continues to grow as more homeowners reach out to him regarding his services (more details on how they’re finding him soon).

And they love his work, too! Actually, one of the reasons many customers enjoy working with Jim includes his top-notch professionalism, transparency, and ability to deliver the WOW factor. A satisfied customer commented on his website exclaiming,

Mr. Kane was awesome to work with. He communicated with us regularly, leaving nothing to the imagination. Communication was key for our peace of mind to know that things were being handled. I highly recommend Mr. Kane if you’re looking to build or remodel your home!

In fact, here is an amazing kitchen renovation design drafted by Owner Built Design featured below.

(Photo credit: Yelp.com)

The positive raves and reviews are a testament to Jim’s continued and sustained success with his customers and business. Because he is a forward-looking, modern small business owner who knows that his hustle for customers goes well beyond in-person interactions, more residents of Oahu are able to find and use Owner Built Design via search and social media for their desired homebuilding project.

Keeping Up in an Ever-Evolving Digital Era

When making the transition into a full-time business, Jim knew he would have to take a different approach in his marketing tactics from traditional methods. What worked ten and even five years ago may not be effective today in his industry, which he painfully found out the hard way.

In fact, just to test this theory, he initially ran a newspaper ad for an entire month to promote his services. “It failed horribly,” Jim shared. He confessed that he didn’t receive one phone call, lead, or interest from the ad. Instead, he heard crickets. A sound only confirming his original suspicions of relying on traditional, outbound techniques to create results.

However, he was intimately familiar with the importance of blogging and having a strong digital presence. His involvement in a network marketing company that was predominately promoted online gave Jim some key insights into how today’s brands were marketing.

Jim was keenly aware that brands were using their blogs to communicate and get their message out, to increase awareness, connect with their audience(s), and share educational value without blindly promoting their businesses.

What really intrigued Jim during this time was the ability to monitor the analytics and see the data progress and trends over time.

It was interesting to watch how you could change your ratings in Google through certain aspects and things that you do. So, I knew it [blogging] was important and worked!

And this was the same marketing approach Jim wanted for Owner Built Design: a consistent blogging cadence where he would offer educational and information content to his existing and potential customers while cementing his brand as an authority in residential drafting services.

He knew that the more people he attracted to his website, the more Google would favor his pages with higher rankings.

You see, a big advantage Jim had over his competitors was that the majority of them were not blogging.

At least not consistently.

During his competitive analysis, Jim realized that many simply had a website, but no activity. Alexa.com revealed invaluable data on his competitors such as their website ranking, which keywords they were using and ranking for, their website and social media engagement, which websites were linking into theirs (if any), and so forth.

As a result, he learned that they relied predominantly on paid advertising to grow their business. Focusing on just one marketing tactic is a big disservice for brands seeking to expand their reach and influence because you miss a huge market of followers that are perhaps hanging out elsewhere. Putting a lot of “eggs,” or money, into one basket is limiting.

Therefore, this positioned Owner Built Design to easily separate the company by providing useful information to homeowners of Oahu using organic search and social media opposed to paid ads. Blogging would give Jim’s brand the edge in an ever-evolving digital era where valuable content still reigns as king, especially in industries with few content pioneers like Jim.

The Good, the Bad, and the Ugly

So, like many small business owners who receive a revelation on a working marketing strategy, Jim went for it! He’d done all the market research, competitive analysis, and with his website ready to go in May 2017, he started blogging.

That’s the good news.

The bad news is, he simply didn’t have the time to crank out precious content on a consistent basis.

In fact, here were several challenges Jim ran into:

• He wasn’t a skilled writer. Although he had great topic ideas, fleshing them out into full articles wasn’t his strength. So he struggled with creating quality content that would make him stand out.
• Attempting to write and publish content took time away from his real focus and strength – the drawings. He really enjoyed designing new homes or home additions for his customers, but not so much when it came to writing.
• Finding compelling images and optimizing his post for SEO simply wasn’t his thing. Jim knew it.

As a result, website traffic for Owner Built Design was at a low…zero!

(Photo credit: Alexa.com for Owner Built Design)

(Photo credit: Alexa.com for Owner Built Design)

To realize his goal of organically attracting visitors to his website and be the resource who shares valuable content to his niche audience, Jim would have to leverage a content creation company to get the job done professionally.

Welcome to Verblio! Well, maybe not that quickly. After a simple Google search of blogging services, he tried one company but didn’t enjoy the experience. Their services weren’t comprehensive enough to meet his needs (i.e. no search optimization) and was a bit expensive.

Jim searched again and, on the second try, started with Verblio.

And he hasn’t looked back!

From Struggling Website Visits to Jaw-Dropping Metrics

Before I began working with Jim through Verblio’s managed plan, Verblio Complete, he signed up for our content-only plan towards the end of July 2017. Now, through our content-only “basic” plan, customers have access to a network of writers that help fulfill their content creation goals.

Therefore, Jim posted topic ideas and, based on their background and interest on the subject, writers would freely fill up his queue with quality-rich content for his review. If he liked it, he’d gladly accept the article and post it on his blog. If it wasn’t up to par, he’d have the option to ask the writer to revise the article to resubmit or decline the article altogether if it was too far off-base.

Simple process, right?

Indeed it was, and Jim had a handle on it! Although the first few pieces of content posted yielded only minimal results in August, the following month in September took an extraordinary leap in website traffic.

Before looking at the following charts and dropping your jaw, we have a disclaimer to make: blogging is a long-term strategy that fosters consistent results with time. These fascinating results are not promised but are incredibly possible with a strong content strategy.

Okay, carry on!

(Photo credit: Alexa.com for Owner Built Design)

And the results continued to climb.

(Photo credit: Alexa.com for Owner Built Design)

And climb.

(Photo credit: Alexa.com for Owner Built Design)

Now, Jim experienced some slight dips in the interim months (as is all in the realm of reasonable fluctuations and seasonality of online traffic), but these are compelling statistics when you gauge his metrics less than six months prior.

Here are some key tips to note that have brought on this wildfire of traffic to Owner Built Design’s website:

• This traffic surge from social media is directly related to Jim sharing his blog content on Pinterest, where most of his customers hang out. Pinterest attracts many DIY fans who are typically in Jim’s audience
• Jim was leveraging Verblio’s +Optimize services to help improve his ranking in the SERPs (search engine result pages) and gain greater visibility
• Jim’s content is educational, tactical, and useful, helping to increase his content’s engagement. Some of his best performing posts include The 9 Basic Requirements for Building an ADU in Hawaii and Renting Out an ADU: Preparing Your ADU for Renters

Adding Fuel to a Growing Blaze

Although Jim was generating some amazing results from his content marketing and growing his customer base as a result, the required time investment to publish this compelling content was hindering him from fully focusing on the business, which was his ultimate goal.

He simply didn’t have the time to do it all.

It’s great but I forget. I’m just so busy so I wanted to get someone in there that can just do this right!

Seeking to build the momentum he’d gained from blogging, Jim decided to upgrade his subscription to Verblio Complete in February. So along with the optimization service, Owner Built Design now has a full-service account manager who would completely manage its content creation and publishing while providing guidance in their content strategy.

And I was certainly up for the challenge! As his account manager, I’m committed to not only helping Jim maintain his online presence but also increasing his already impressive search engine rankings and traffic results. As a lover of all things HubSpot and content marketing, I was ready to delve into his content strategy and take him from BAM to SHABAM!

The first step during our initial onboarding call was to discover what his goals were. It was clear that bolstering his website’s analytics was super important to Jim. He wanted to continue to dominate his competition through blogging, rise in the search listings, and keep delivering amazing posts to his audience.

The Difference-Maker

So, we already knew Jim was doing an amazing job with his content marketing. Yet, to further support Jim’s goals, I honed in on certain areas of his content creation to encourage greater results.

First, we focused on niche-related and some low-hanging keywords that his audience was likely searching for.

In fact, here’s an example taken from an anonymous browser of Jim being ranked third for a keyword:

Overall, Jim has also noticed his company rising in the ranks for competitive keywords that typically attract buyers to his page:

Nice!

Additionally, Jim focuses on creating awareness stage content that shows homeowners of Oahu that there is someone who offers solutions to their problems and provides what they’re looking for. So whether they’re seeking drafting services or simple DIY and home improvement project ideas, Jim aims to be the go-to brand for these topics and plant the seed that his brand is trustworthy, authoritative, and helpful.

Therefore, while keeping his audience questions and pain points in mind, I focused on content types such as how-to’s, checklists, and listicles that typically perform well in the awareness stage.

Finally, I also worked on Jim’s blog titles to capture even more attention. This actually proves helpful since the bulk of Owner Built Design’s traffic comes from social media where headlines are crucial for engagement.

With these changes along with his existing compounding blog posts, or posts that continue to increase in traffic even long after they’re initially published, Jim drove some incredible results the following month in March:   (Photo credit: Alexa.com for Owner Built Design)

This is a whopping 31.5% increase from his previous website visitors in February!

We also noticed a steady rise in organic search traffic the month following.

So, leveraging Verblio Complete has shown to be a smart move for Jim to increase his productivity and website traffic while freeing up Jim to focus on aspects of his business more core to his strengths. You see, now Jim spends his time creating drawings of new home additions or remodels, helping homeowners obtain building permits, and fostering relationships with his contractors.

You know, stuff he likes to do!

Jim’s Top Benefits of Using Verblio Complete

Now, when asked what the major advantages were with having an account manager, Jim stated it was the hands-off approach that attracted him the most.

I don’t have to be concerned with it. It gives me confidence to know someone’s handling it. I couldn’t give it the time or professionalism.

So Jim no longer has to sift through his queue to review articles, ask for edit requests from writers, and accept and publish his own posts. It’s my duty as his account manager to handle the logistics of communicating with writers, ensuring that posts are on-topic, and publish reliably to Owner Built Design’s blog.

As a result, Jim has noticed his own time involvement with his content marketing has significantly dropped.

This leaves him open to focus more on doing what he does best, all while knowing his content strategy is being efficiently handled and continuing to align with his business objectives.

Better, Higher Quality Content

The final and probably most important benefit Jim noted was receiving better quality content published to his blog with Verblio Complete. In addition to ensuring each post is fully polished, edited, and easily formatted to enrich reader-experience, I also build relationships with writers to ensure that they’re a good fit for his content. Through offering consistent feedback, writers gain clarity of Jim’s content goals, style, and tone of voice he wants to convey to his readership.

Through these changes, Jim’s bounce rate is slowly decreasing (a change he’s also noticed)! Visitors are staying on his site a bit longer because it’s simple to digest and addresses the questions they’re searching for.

This is good news as it works together to better Jim’s organic reach on search…a driving goal for his content marketing strategy.

Consistent Content to Keep Reaping the Rewards

One thing that Jim has repeatedly expressed in our conversation is, “I’ll go on my competitor’s website and they haven’t updated it in months.”

A huge benefit Verblio has offered to Owner Built Design is consistently publishing relevant, high-quality content without sacrificing time for all the other things a small business owner needs to focus on. As a result, he continues to grow his website traffic, online influence, and company revenue.

To learn more about how Verblio Complete works, check out this amazing post that highlights yours truly and my colleagues. We are the next best thing since sliced bread!

Much success.

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