How do you MAKE THE PHONE RING
Ryon Gross has been in the digital marketing business for over 16 years. He’s had clients come to him for website design, only to realize later that a great site isn’t enough: they need a way to make the phone ring. Fortunately for them, local SEO is Ryon’s other specialty. Unfortunately for Ryon, local SEO is hard.
Local Leap Marketing
Agency Case Study | Local SEO Agency
THE
PROBLEM
"Content is the hardest thing for us to stay on top of. We’ve got a lot of clients; we’re producing a lot of content. Google wants to see fresh updates and that you know what you’re talking about in your respective business."
Ryon Gross, Founder & CEO, Local Leap Marketing
Why is local SEO so hard?
It, like SEO as a whole, is always changing. Client budgets tend to be smaller. You, as an SEO or small business, need to master esoteric tools like Google My Business, citations, myriad review platforms, and more. And to do well, you need content.
Ryon's Texas-based agency had clients in industries as disparate as automotive, healthcare, construction, and legal. Content creation threatened to eat up all of Local Leap's time, and finding a single person who could write authoritatively in all those different verticals was unrealistic.
“We found that we needed a team of copywriters who had a wide variety of experience and subject-matter expertise, as opposed to one person who tried to do it all.”
THE
SOLUTION
Ryon went scouring the web in search of a solution to his problem—how to create consistent content that's written by subject-matter experts at a reasonable cost.
“We ended up finding you guys through a Google search.”
(Score one for regular SEO!)
Why Verblio Works for Local Leap:
Varied expertise of writers
Scalability
Consistency
Cost-effectiveness
Ryon is able to get the content he needs for every client, on the consistent basis that is so vital for effective SEO.
He’s also worked with us long enough to see improvements to our platform that streamline his experience, giving him back valuable time as a CEO.
“Verblio writers understand our needs, produce content that is on point, and waste less of my time and the writers’ time.”
THE
IMPACT
"We really enjoy the reliability from Verblio. We know the content is going to be ready to review when we log in. We have a content schedule that we follow, so knowing that we can log in, review, post on our clients’ social—that’s what we really enjoy."
Ryon Gross, Founder & CEO, Local Leap Marketing
Verblio delivers the content Local Leap needs when they need it. It’s one less thing on Ryon’s plate, allowing him to focus his time and energy on the other aspects of his clients’ SEO strategy.
Another way Verblio has helped Local Leap?
Trust. It’s important in the entire business world, but it is paramount at the local level.
“Coming in, our customers’ main concern is putting trust into somebody—we only meet 50% of our customers face-to-face—they need to trust us, we need to be available, responsive, and provide a level of customer service most people can’t keep up with.”
Verblio’s content allows Local Leap to deliver consistent content and, consequently, consistent SEO results. Ryon’s clients are able to depend on him because he is able to depend on us.
READY TO MAKE THE LEAP?
About Local Leap Marketing
Agency Case Study
Local Leap Marketing is a Dallas-based agency offering website design and local SEO services for its Texas clients.