Electronic cigarettes sure have gotten a bad rap in recent months, haven’t they? People who use them think they’re the greatest things since sliced bread. People who are against them — well, they think quite the opposite.
Right now, there are plenty of debates surrounding the issue of vaping. If you operate a business that specializes in electronic cigarettes, you are undoubtedly feeling the pressure of a government that’s about to make some big changes. The problem is that you’re not sure what to do to raise awareness about how helpful electronic cigarettes can be to help people stop smoking cigarettes. You’ve educated your customers, you’ve joined all of the appropriate organizations, but there must be more you can do, right?
There is more you can do: fight back through your blog!
Blogging has become absolutely essential for every type of business, and blogging for the vaping industry can work for you, too. Imagine using your website as a platform for what you believe in. Many businesses do just that with their blogs every week. In fact, some of the most successful businesses in the world have experienced incredible growth in recent years because they continually present their customers with great information through their company blogs.
So, what should you do if you want to start blogging about the benefits of vaping? We have a few ideas.
1. Debunk the myths behind electronic cigarettes. You know they’re out there because you’ve done the research yourself. Those who are against electronic cigarettes love to talk about all the negatives, like how they contain antifreeze (not true), that they can blow up (not when they’re charged and used correctly) or that they can cause other health issues (again, not true). Take matters into your own hands and present some real research on your blog.
2. Share positive testimonials. Your customers have had some terrific and life-changing experiences because they switched to vaping instead of smoking. Why not parade those success stories on your blog? People love hearing firsthand accounts of success stories, and you’ll be a hero for giving your readership a platform to share those stories on.
3. Give some valuable tips for newbies. Even though electronic cigarettes are great, they do come with a learning curve. You’ll help more people be successful at making the switch from smoking to vaping if you use your blog to help point them in the right direction. You’ll also position yourself as an expert in your field, which is an excellent place to be, right?
4. Face controversial issues head-on. Vaping is controversial, and this is evident by all of the news articles that are shared on social media every day. Your blog offers you a platform to face these issues head-on. As soon as there’s something for you to refute, you can use your blog to do it. You’ll gain readers and customers because of your insight and knowledge on such an important topic.
