7 Marketing Books to Read in 2023

Episode 119 of Yes, and Marketing

Last year, we invited Doug Burdett to share the best marketing books of the year with us. We learned so much and his suggestions on marketing books to read were so helpful that we’ve invited him back to do it again.

Doug is the host of The Marketing Book Podcast, reading the top 52 marketing books every year and interviewing the authors. That means Doug is likely the best-read marketer around, and there’s no better guide when setting up your reading list for 2023.

The theme? Classics are classic for a reason.

Best overall marketing book of 2022

The New Rules of Marketing and PR, 8th edition
By David Meerman Scott

• Doug’s interview with David
• The book

Best book by a first time author

Using Behavioral Science and Marketing
By Nancy Harhut

• Doug’s interview with Nancy
• The book

Best books for making it through a recession

Selling Through Tough Times
By Paul Reilly

• Doug’s interview with Paul
• The book

Selling the Price Increase, by Jeb Blount
By Jeb Blount

• Doug’s interview with Jeb
• The book

Best new work by a returning author

What Customers Hate
By Nicholas Webb

• Doug’s interview with Nicholas
• The book

Best practical book that should serve as your marketing bible

Content Chemistry Vol. 6
By Andy Crestodina

• Doug’s interview with Andy
• The book

Best book for marketers who want to be better writers

Everybody Writes: Your New and Improved Guide to Creating Ridiculously Good Content
By Ann Handley

• Doug’s interview with Ann
• The book