Editor’s note: We’re all about keeping things fresh. This list of content marketing questions to ask a client has been updated since its initial publication to reflect the latest trends and information in the wide, wonderful world of content marketing. When you sit down with a new client, you want to do what it…
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Editor’s note: Verblio’s CEO Steve Pockross recently spoke with Clodagh Higgins, agency coach and digital marketing consultant extraordinaire on the Agency Life podcast. The following post was drafted by one of the talented writers in our 3,000-strong Verblio community. After listening to Steve’s 45-minute interview, she wrote a piece that made it 80% of the…
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The accounting and financial industry is a difficult field to write for. It requires a balance of distilling a complex financial topic into simple concepts that your audience—typically not experts in the field—can easily understand. The key to success in financial content writing is trust. You win if you build a credible relationship with your…
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Getting good content is a challenge in any industry. Add in the complex issues and legalities of a niche, technical field like insurance—not to mention the wealth of players in the game—and effective content marketing can seem impossible. Needless to say, insurance isn’t known for being the most fascinating of topics. How do you create…
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When most of us think about company growth, we think about winning new clients then hiring new people to take on the challenges that come up. It’s just the natural, sometimes stressful progression that fills seats in your office. Nextiny—a platinum HubSpot agency—doesn’t think that way, though. They take a different path, and it’s so…
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Editor’s note: Verblio’s CEO Steve Pockross and VP of Marketing Paul Zalewski recently sat down with Jason Swenk, the creator of The Smart Agency Master Class Podcast and a highly talented, well respected advertising, digital, media, and PR coach for agencies. The following post was written by one of our talented 3,000 U.S.-based writers summarizing…
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