Pat Armitage

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One Valuable Way an Agency Copywriter Can Avoid Burnout

By Pat Armitage / June 15, 2016

Agency copywriter burnout is a real thing. I’ve seen it. And it doesn’t just affect agency copywriters. It affects account managers, account coordinators, and anyone else who can write a…

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Our New Blog Design & Name: Introducing “The Hydrant”

By Pat Armitage / June 1, 2016

Welcome to the one place where we can leave our mark on blogging and content marketing: The Hydrant. We wanted a name that wouldn’t be generic and boring. We wanted…

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Understanding The Content Creation Funnel

By Pat Armitage / May 11, 2016

So you just started creating content and thought, “Ok, I’m good.” Not really.

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How One Piece of Content Became Our Most Successful Blog Post

By Pat Armitage / March 22, 2016

We’re not only a blogging service, we also blog ourselves.  It’s one of the most important things we do. Blogging shows customers that we eat our own dog food, so…

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How to Do Keyword Research With Webmaster Tools’ Google Search Console

By Pat Armitage / March 10, 2016

Keyword research is the foundation of a competent blog strategy. We already showed you how to do keyword research with Google Adwords Keyword Planner. Now, let’s unlock the potential of…

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How to Do Keyword Research With Google Adwords Keyword Planner

By Pat Armitage / February 24, 2016

Keywords still matter. And understanding how to do keyword research is as important as writing a blog post. This is the first post in a series about how to do…

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