Pat Armitage

What’s the #MuttLine?

By Pat Armitage / January 20, 2015

The #MuttLine is simply the next iteration of our fabled #WOOF. We needed a new, light-hearted daily post idea for your enjoyment and ours.

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How Successful Content Marketing Creates Demand

By Pat Armitage / December 30, 2014

  Content marketing that doesn’t create demand is just words on a page.

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Content Marketing’s Worst Nightmare: The Algorithm

By Pat Armitage / December 16, 2014

The scariest word for marketers these days is “algorithm.” It’s the “invisible hand” of digital content. It’s unknown and unknowable. Its influence on your company is the most powerful arbiter…

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